Bringing 6 years of auditing experience from KPMG Malaysia, Peter later joined PurelyB, a leading health and wellness E-commerce start-up in Asia.
 

Drawing from his start-up experience, Peter is enthusiastic about assisting business owners and founders in navigating the complex requirements and regulations of running a business, while at the same time supporting them in achieving effective management, goal attainment and business expansion.
 

Peter specialises in F&B, Tech Start-Ups, E-commerce and Digital Agencies. His tailored expertise in these diverse sectors enables him to adapt his services to cater to the unique needs of clients across various industries.

Kicking off her career at KPMG and Deloitte in Malaysia, Li Jian boasts over 11 years of specialised experience in audit and assurance with a focus on financial sector  clients. 

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Proficient in MFRS/IFRS accounting standards and regulatory guidelines including BNM and LFSA, she later ventured in entrepreneurship, launching her own ecommerce business centred around traditional Chinese herbs and products.

Leveraging her firsthand business experience, Li Jian is dedicated to supporting other businesses in achieving success through effective management and strategic goal setting.

With a strong foundation in audit and assurance spanning 6 years at Crowe Malaysia, Jay's expertise caters to manufacturing and F&B clients. 

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His advisory experience includes transaction services, where he engaged in financial due diligence for both buyers and sellers.

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Jay's combined proficiency in audit , assurance and advisory uniquely positions him to support small and medium sized businesses seeking growth through internal strategies or potential mergers and acquisitions.